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Dun & Bradstreet acquires Project A’s portfolio company Eyeota

Berlin –YPOG’s Frederik Gärtner, Johannes Janning and Malte Bergmann advised Project A Ventures on its sale of shares in portfolio company Eyeota, which has been acquired by Dun & Bradstreet (NYSE:DNB). The transaction has a volume of $165 million subject to net working capital adjustment. The two companies will be joining forces to help clients around the world better target and engage audiences. Back in 2013, Project A first invested in Eyeota’s seed financing round and in 2017 in a growth funding round, with co-investors Jolt Capital of France and Qualgro Partners of Singapore. Eyeota has become one of the leading data onboarding and audience intelligence firms. Major brands, publishers and data companies leverage Eyeota to onboard, enrich, and activate their data assets across global markets and digital geographies. As the world’s largest data onboarding and audience intelligence firm, Eyeota brings a depth of experience in adapting data strategies to be consumer-friendly, addressable and scalable in omnichannel environments. Founded in 2010, Eyeota operates in Europe, Asia, Australia and the Americas, powering data solutions in 188 countries. Jacksonville-based Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. The company has 6,000 employees and its 2020 revenues were $1.7 billion.

The acquisition of Eyeota is in the process of closing. The company will retain its branding and workforce and become part of Dun & Bradstreet’s Audience Solutions group, within the sales and marketing side of the business.

“We congratulate our client Project A on this impressive exit. Again, this success shows the great potential that can unfold from an early-stage investment in an ambitious and innovative company like Eyeota,” says YPOG partner Johannes Janning.

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Advisors Project A:
Dr. Frederik Gärtner (Co-Lead/Transactions, M&A), Partner
Dr. Johannes Janning (Co-Lead/Transactions, M&A), Associated Partner
Dr. Malte Bergmann (Tax), Partner


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YPOG is a law firm specialized in tax and business law, active in the core fields of Funds, Tax, Banking + Finance, and Transactions. The team at YPOG represents a broad client base, which ranges from emerging technology companies and family-run SMEs to large corporations, as well as private equity, and venture capital funds. YPOG is one of the leading advisors for venture capital, private equity, and fund structuring in Germany. The firm and its partners have been recognized nationally and internationally by JUVE, Best Lawyers, Legal 500, Focus, Chambers and Partners as well as Leaders League. Today, YPOG has more than 120 experienced lawyers and tax specialists and a notary, in three offices, located in Berlin, Hamburg, and Cologne.