Skip to header Skip to content Skip to footer

YPOG advises founders on the exit of Homeday to Axel Springer

Reading time: 1 minute

Berlin, September 2023 – YPOG advised the founders of Homeday on the sale of Homeday to the media group Axel Springer. The parties agreed not to disclose the purchase price.

In 2015, Steffen Wicker, Philipp Reichle and Dmitri Uvarovski founded the real estate portal Homeday to help private sellers of residential real estate find agents. The portal also helps real estate agents digitize their service and organizes sales processes.

Axel Springer and the British real estate portal Purplebricks had already acquired 26% in Homeday as a joint venture in 2018. In June 2020, they had jointly invested a further € 40 million in the proptech start-up. Three years later, the Berlin-based media group became majority shareholder.

The founding trio is now retiring from management but will continue to provide support and advice to the company.

Team

About us

YPOG stands for You + Partners of Gamechangers. As a leading law and tax firm, YPOG supports founders, investors, companies and funds in Germany and internationally in bringing visionary ideas to life in the tech ecosystem and dynamic future markets.
YPOG advises on the structuring of venture capital and private equity funds, financing rounds and complex transactions, as well as on regulatory and tax matters relating to digital assets and financial innovation. As a strategic partner, YPOG develops practical solutions of the highest legal standard. 
The firm combines legal and tax expertise with legal tech, digital workflows and AI-based systems to provide efficient and scalable advice.
YPOG and its professionals are regularly recognised by JUVE, Chambers and Partners, The Legal 500, Best Lawyers and Leaders League. More than 380 lawyers, tax advisers, tax specialists, one notary and business professionals work for YPOG across its offices in Berlin, Cologne, Hamburg and Munich. 

Further information: www.ypog.law/en/ and www.linkedin.com/company/ypog

More articles

Explore all