YPOG has advised REWE Group in connection with its investment in the Austrian company NEOH AG. The participation forms part of a major financing round in which, alongside REWE Group, ZINTINUS participated as co-lead investor and Teseo Capital also invested.
NEOH develops and distributes reduced-sugar confectionery products and has established a technology-based sugar reduction process under the brand name “Zero+”, which is designed to fully replace industrial sugar. According to the company, the technology is industrially scalable and applicable across product categories. In addition to its consumer business, NEOH also markets its Zero+ technology in the B2B segment.
With this investment, REWE Group further expands its strategic commitment to the food tech sector. The retail and tourism group selectively invests in technology-driven companies with a clear degree of innovation, scalability potential and relevance to its core business. Key focus areas include alternative proteins, fermentation technologies, innovative ingredients and technology-driven food brands.
“An innovative process meets strategic capital. We are happy to have successfully advised our clients on the legal structuring of this forward-looking investment in the food tech sector” says Johannes Janning, Partner at YPOG.
Team
Dr. Johannes Janning (Lead, Transactions), Partner, Cologne
Dr. Tim Walter (Transactions), Senior Associate, Cologne
Janic Salcedas (Transactions), Associate, Cologne
The REWE Group's in-house team was led by Dr. Ulrich Fleischer (Senior Legal Counsel - M&A and Financing).
About REWE Group
The cooperatively organized REWE Group is one of the leading trade and tourism groups in Germany and Europe. In 2024, the company generated a total external turnover of more than 96 billion euros. Founded in 1927, REWE Group operates with around 380,000 employees in 21 European countries.
The sales lines include REWE, REWE CENTER, nahkauf and BILLA as well as BILLA PLUS and ADEG supermarkets and consumer stores, the discounter PENNY, IKI, the drugstores BIPA and the toom Baumarkt DIY stores. The company also operates convenience stores REWE To Go and the e-commerce activities REWE Liefer- and Abholservice as well as Zooroyal and Weinfreunde. The Lekkerland Group comprises the wholesale activities of the business group in the area of on-the-go consumption. Under the umbrella of DERTOUR Group, the Travel and Tourism division includes more than 2,000 travel agencies, tour operators as well as hotel brands and online travel portals.