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Amplifier announces another financing round

Berlin – While working at SMP, members of the YPOG team advised early-stage investor Amplifier on its investment in the Berlin-based startup Hive. The young company has set itself the goal to democratize the direct-to-consumer business. The €6.6 million seed round, led by Earlybird Venture Capital, included Amplifier as well as existing investors such as Picus, Flixbus Founders and Forto Founders. With the funding, Hive aims to invest in and expand its Team. Amplifier was again legally advised on this investment by a Team led by Stephan Bank.

"We are experiencing extraordinary growth in the e-commerce sector not only since the beginning of Corona. Operationally, this leads to increasing complexity on the path from the online store to the customer. For strategic investments in innovative and custom-fit solutions in the area of these supply chains, no time seems better than now", says Stephan Bank.

More information can be found on the Hive company website.


Dr. Stephan Bank (Lead), Partner
Dr. Florian Wilbrink, Associate


Amplifier Ventures is a Berlin-based early-stage venture fund, targeting the supply chain by investing into logistics and mobility tech for industrial transformation. As a specialized fund, Amplifier leverages its expertise and extensive network of industry partners to support founders.


Hive is a young startup from Berlin that aims to revolutionize operational D2C commerce. By developing a customized solution for the fast growing market of young D2C e-commerce merchants, Hive increases customer satisfaction, supports merchant growth and improves quality along the entire operational value chain. The company was founded by Oskar Ziegler, Franz Purucker and Leonard von Kleist.

About us

YPOG is a law firm specialized in tax and business law, active in the core fields of Funds, Tax, Banking + Finance, and Transactions. The team at YPOG represents a broad client base, which ranges from emerging technology companies and family-run SMEs to large corporations, as well as private equity, and venture capital funds. YPOG is one of the leading advisors for venture capital, private equity, and fund structuring in Germany. The firm and its partners have been recognized nationally and internationally by JUVE, Best Lawyers, Legal 500, Focus, Chambers and Partners as well as Leaders League. Today, YPOG has more than 120 experienced lawyers and tax specialists and a notary, in three offices, located in Berlin, Hamburg, and Cologne.