Berlin – While working at SMP, members of the YPOG team advised early-stage investor Amplifier on its investment in the Berlin-based startup Hive. The young company has set itself the goal to democratize the direct-to-consumer business. The €6.6 million seed round, led by Earlybird Venture Capital, included Amplifier as well as existing investors such as Picus, Flixbus Founders and Forto Founders. With the funding, Hive aims to invest in and expand its Team. Amplifier was again legally advised on this investment by a Team led by Stephan Bank.
"We are experiencing extraordinary growth in the e-commerce sector not only since the beginning of Corona. Operationally, this leads to increasing complexity on the path from the online store to the customer. For strategic investments in innovative and custom-fit solutions in the area of these supply chains, no time seems better than now", says Stephan Bank.
More information can be found on the Hive company website.
Team:
Dr. Stephan Bank (Lead), Partner
Dr. Florian Wilbrink, Associate
Amplifier
Amplifier Ventures is a Berlin-based early-stage venture fund, targeting the supply chain by investing into logistics and mobility tech for industrial transformation. As a specialized fund, Amplifier leverages its expertise and extensive network of industry partners to support founders.
Hive
Hive is a young startup from Berlin that aims to revolutionize operational D2C commerce. By developing a customized solution for the fast growing market of young D2C e-commerce merchants, Hive increases customer satisfaction, supports merchant growth and improves quality along the entire operational value chain. The company was founded by Oskar Ziegler, Franz Purucker and Leonard von Kleist.
YPOG stands for You + Partners of Gamechangers. As a leading law and tax firm, YPOG supports founders, investors, companies and funds in Germany and internationally in bringing visionary ideas to life in the tech ecosystem and dynamic future markets.
YPOG advises on the structuring of venture capital and private equity funds, financing rounds and complex transactions, as well as on regulatory and tax matters relating to digital assets and financial innovation. As a strategic partner, YPOG develops practical solutions of the highest legal standard.
The firm combines legal and tax expertise with legal tech, digital workflows and AI-based systems to provide efficient and scalable advice.
YPOG and its professionals are regularly recognised by JUVE, Chambers and Partners, The Legal 500, Best Lawyers and Leaders League. More than 380 lawyers, tax advisers, tax specialists, one notary and business professionals work for YPOG across its offices in Berlin, Cologne, Hamburg and Munich.
Further information: www.ypog.law/en/ and www.linkedin.com/company/ypog
