Berlin – While working at SMP, members of the YPOG team advised Pepper Media Holding on the acquisition of shares in Savings United. Pepper Media Holding operates the German social commerce portal mydealz, among others. Hanse Ventures and Holtzbrinck Digital sold their shares as part of the transaction, whereas the management team remain shareholders of the company. The parties involved have agreed not to disclose further details of the deal. Pepper Media Holding received advice from a team led by Stefan Richter, Benjamin Ullrich and Frederik Gärtner on both the tax and corporate law aspects related to the structuring of the acquisition of shares as well as on tax and legal matters in connection with the transaction.
"We have seen significant developments in the shopping rewards sector for some time. In addition to a fast-growing European market in this sector, there have already been a number of acquisitions in the recent past, such as the one of shoop acquired by the Global Savings Group," says Frederik Gärtner. "We are pleased that we were able to advise Pepper Media Holding on the acquisition of shares as part of its strategic growth path and are observing further developments in the market with a lot of interest", adds Stefan Richter.
Pepper Media Holding
Pepper.com claims to be the world's largest shopping community. From its headquarter in Berlin and offices in Belo Horizonte, Guadalajara, London, Lyon, Mumbai and Winnipeg, the Pepper Media Holding operates market-leading social commerce platforms such as Dealabs, HotUKDeals and mydealz.de in 12 countries on four continents, which are used by 25 million consumers (unique users) per month and influence 12,000 purchase decisions per minute. The company was founded in 2014 by Fabian Spielberger and Paul Nikkel.
Savings United
Savings United is one of the leading coupon partners for media companies, advertisers and networks operating in 12 countries worldwide. The company aims to connect smart online shoppers with their favorite brands. By cooperating with major media companies and websites, including The Independent, ABC, Newsweek Polska or WIRED, as well as its own performance marketing expertise, Savings United creates tailored content and coupon solutions to place exclusive discount promotions. The Hamburg-based startup was named one of the fastest-growing technology companies in Germany and EMEA by Deloitte in 2020. The company's customers include Nike, Samsung, Walmart, Booking.com, PrettyLittleThing and ASOS.
Advisors Pepper Media Holding:
Stefan Richter (Tax), Partner
Dr. Benjamin Ullrich (Corporate), Partner
Dr. Frederik Gärtner (Corporate), Associated Partner
Ann-Kristin Lochmann (Tax), Senior Associate
Pia Meven (Corporate), Associate
YPOG stands for You + Partners of Gamechangers. As a leading law and tax firm, YPOG supports founders, investors, companies and funds in Germany and internationally in bringing visionary ideas to life in the tech ecosystem and dynamic future markets.
YPOG advises on the structuring of venture capital and private equity funds, financing rounds and complex transactions, as well as on regulatory and tax matters relating to digital assets and financial innovation. As a strategic partner, YPOG develops practical solutions of the highest legal standard.
The firm combines legal and tax expertise with legal tech, digital workflows and AI-based systems to provide efficient and scalable advice.
YPOG and its professionals are regularly recognised by JUVE, Chambers and Partners, The Legal 500, Best Lawyers and Leaders League. More than 380 lawyers, tax advisers, tax specialists, one notary and business professionals work for YPOG across its offices in Berlin, Cologne, Hamburg and Munich.
Further information: www.ypog.law/en/ and www.linkedin.com/company/ypog
