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SellerX extends financing round with a volume of EUR 26 million

Berlin – While working at SMP, members of the YPOG Team again advised startup SellerX in the course of a capital increase. The total volume of the extended financing round amounts to approximately EUR 26 million and was raised from lead investor 83North as well as existing investors Felix Capital, Cherry Ventures and other well-known business angels. Just a few months ago, SellerX announced the successful closing of a EUR 100 million equity and debt financing led by Silicon Valley-based VC TriplePoint Capital, among others. By now, the Berlin-based company has bought up around 20 Amazon shops. It says that it plans to use the fresh capital to further expand its operating business. At least 50 more shops are to follow in the next one and a half years. SellerX received comprehensive legal advice from Martin Schaper together with Martyna Sabat and Matthias Kresser. The team had already provided legal advice to the FBA buyer on the previous financing in late 2020 and also worked closely with Tomasz Krzywicki, general counsel of SellerX, on this transaction.



SellerX is a VC-backed startup that buys and upscales Amazon businesses. With its growing and diversified portfolio of FBA (Fulfillment by Amazon) sellers, SellerX aims to further optimize and grow the acquired businesses in order to build lasting consumer brands in the areas of home, garden and pet supplies. Art supplies, DIY tools, nutritional supplements, beauty items, baby products and fitness tools are also part of SellerX's diverse portfolio. The Berlin-based company was founded by Philipp Triebel and Malte Horeyseck in 2020 and according to its own statement currently employs approximately 120 members of staff with offices in Germany, the UK and the US


Dr. Martin Schaper, Partner
Dr. Martyna Sabat, Senior Associate
Matthias Kresser, Associated Partner

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YPOG is a law firm specialized in tax and business law, active in the core fields of Funds, Tax, Banking + Finance, and Transactions. The team at YPOG represents a broad client base, which ranges from emerging technology companies and family-run SMEs to large corporations, as well as private equity, and venture capital funds. YPOG is one of the leading advisors for venture capital, private equity, and fund structuring in Germany. The firm and its partners have been recognized nationally and internationally by JUVE, Best Lawyers, Legal 500, Focus, Chambers and Partners as well as Leaders League. Today, YPOG has more than 120 experienced lawyers and tax specialists and a notary, in three offices, located in Berlin, Hamburg, and Cologne.