Berlin, May 2024 – YPOG has advised Keleya Digital-Health Solutions GmbH on its merger with Kinderheldin GmbH. The Berlin-based start-up Keleya supports women during pregnancy with information via an app and a website, while Kinderheldin offers individual consultations with a midwife via video chat. Both companies also offer live courses.
The goal of the merger with Kinderheldin is a faster path to profitability. The CEO of Keleya, Julia Neumann, aims to be profitable by 2025 with the merged company and her new partner Philipp Dräger, CEO of Kinderheldin. The profit zone is expected to be achieved through joint product development, shared services, and cost savings. Keleya's customers have long expressed the desire to speak with a midwife alone, while Kinderheldin has been continually expanding its range of courses, which are similar to those of Keleya. Therefore, it is planned to integrate the midwife consultation hours of Kinderheldin into Keleya's web offering and app. This is expected to increase the chance of an exit for both companies. Investors in both companies include Wüstenrot and Württembergische; in addition, venture capital companies Calm/Storm and Heartbeatlabs are among others involved.
A significant asset of both companies is the cooperation with health insurance companies. After the merger, 65 insurance companies will offer Keleya and Kinderheldin services to their members. All employees of Kinderheldin and Keleya, including 22 midwives, will be retained.
YPOG has already advised Keleya in previous financing rounds.
Team
Dr. Adrian Haase (Co-Lead, Corporate), Partner, Hamburg
Dr. Emma Peters (Co-Lead, Corporate), Associated Partner, Berlin
Dr. Alexandra Steifensand (Corporate), Associate, Berlin
About Keleya
Keleya supports women during pregnancy and the first year after the birth of the baby under the motto "Becoming a mother, remaining a woman". The Keleya team works with various experts, midwives, and gynecologists who individually accompany the customers with their collective knowledge. From them, customers receive information on the development of their bodies and their babies, tips against various pregnancy symptoms, and general advice.
For more information, visit https://keleya.de.
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