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YPOG advises CRM software company BSI on acquisition of Snapview

Stefanie<br>Heinemann Stefanie

Berlin – A YPOG team led by partner Martin Schaper provided comprehensive legal and tax advice to CRM software company BSI Business Systems Integration AG (BSI) on the acquisition of Munich-based SaaS company Snapview GmbH, a leading customer engagement platform for the financial sector. BSI, a portfolio company of the leading Swiss private equity investor Capvis, is acquiring 100 percent of the shares in Snapview. Snapview will initially be continued as a company. It will be integrated into BSI in the medium term. The purchase price was not disclosed. According to BSI CEO Markus Brunold the acquisition not only means a significant product expansion for BSI’s existing focus sectors of insurance, banking and retail. Together with Snapview, they are further expanding its position in the DACH home market and closing the gap between customer acquisition and contract conclusion. Further it enables BSI to offer a seamlessly integrated digital marketing and sales solution.

Snapview was founded in 2004 in Mannheim by Erik Boos and Mark Zondler. The company employs around 30 people and provides a video consulting solution for digital sales closures for banks, insurance companies and financial services companies, which is used by well-known companies such as ING, Swiss Life, LBS and Hanse Merkur. It is one of the most comprehensive and fully regulatory compliant solutions for face-to-face customer consultation and virtual contract conclusion. Snapview’s founders will remain with the company with continued responsibility for Snapview’s customers and employees.

The law firm PWWL advised on the transaction alongside YPOG on employment law aspects.

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Advisors to BSI: YPOG

Dr. Martin Schaper (Lead/Transactions), Partner
Dr. Malte Bergmann (Tax), Partner
Ann-Kristin Lochmann (Tax), Senior Associate
Dr. Benedikt Flöter (IP/IT), Senior Associate
Pia Meven (Transactions), Associate
Lukas Schmitt (Tax), Associate
Alexander Sekunde (Transactions, Antitrust), Associate
Stefanie Heinemann (Transactions), Transaction Lawyer

Advisors to BSI (Labor Law): Pusch Wahlig Workplace Law

Dr. Marius Fritzsche, Partner
Dr. Luca Rawe, Managing Associate


About us

YPOG is a law firm specialized in tax and business law, active in the core fields of Funds, Tax, Banking + Finance, and Transactions. The team at YPOG represents a broad client base, which ranges from emerging technology companies and family-run SMEs to large corporations, as well as private equity, and venture capital funds. YPOG is one of the leading advisors for venture capital, private equity, and fund structuring in Germany. The firm and its partners have been recognized nationally and internationally by JUVE, Best Lawyers, Legal 500, Focus, Chambers and Partners as well as Leaders League. Today, YPOG has more than 120 experienced lawyers and tax specialists and a notary, in three offices, located in Berlin, Hamburg, and Cologne.