Cologne – YPOG, led by Johannes Janning, provided comprehensive legal advice to Katjes Greenfood on the acquisition of a minority stake in mymuesli. Subject to antitrust review, the venture capital arm of the Katjes Group is acquiring a 10.1% stake. The acquisition of mymuesli represents Katjes Greenfood's largest minority stake in a single transaction.
The organic muesli manufacturer founded in Passau in 2007 is the world's first online provider of customised organic muesli. Customers can mix muesli creations from more than 80 organic ingredients using the principle of mass customisation. The company will use the investment to invest in growth initiatives.
YPOG already provided legal advice to Katjes Greenfood on the €36 million financing round of the foodtech start-up The Rainforest Company at the end of 2022. By investing in mymuesli, Katjes Greenfood is further expanding its position in the market for innovative food concepts and intends to tap new revenue potential together with the company.
Team
Dr. Johannes Janning (Lead) (Transactions), Partner, Köln
Nina Ahlert (Transactions), Senior Associate, Köln
Jonathan Görg (Transactions), Associate, Köln
Laura Franke (Transactions), Project Lawyer, Köln
Dr. Lutz Schreiber (IP/IT), Partner, Hamburg
Dr. Benedikt Flöter (IP/IT), Associated Partner, Berlin
Matthias Treude (IP/IT), Associate, Hamburg
Dr. Carsten Lösing (Banking & Finance), Associated Partner, Hamburg
The YPOG team worked closely with Paul Drößler of ROCAN on antitrust issues on the transaction.
About Katjes Greenfood
Katjesgreenfood GmbH & Co. KG, based in Düsseldorf, together with its two sister companies Katjes Fassin GmbH & Co. KG and Katjes International GmbH & Co. KG, forms the Katjes Group. As a legally independent holding company, Katjes Greenfood invests in growing companies in the food sector that redefine the future of nutrition with innovative and sustainable products. In addition to financial investments, a professional network and in-depth expertise in food retailing build the foundation on which the portfolio companies will be established as market leaders and brand icons of tomorrow.
About mymuesli
mymuesli is Europe's digital cereal brand. A pioneer in individualized organic food, the Passau-based company with its online-first strategy and food customization stands for a multi-faceted, high-quality organic range of breakfast cereals and complementary products such as Healthy Snacks and Organic Leaf Teas. The multiple award-winning food company was founded in 2007 and is now available in Germany, Austria, Switzerland, the Netherlands, Belgium, Luxembourg and France.
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Contact
Benno Engelmann
T +49 172 2749 689 | E presse@ypog.law
Engelmann Advisory
engelmann-advisory.com
About us
YPOG is a law firm specialized in tax and business law, active in the core fields of Funds, Tax, Banking + Finance, and Transactions. The team at YPOG represents a broad client base, which ranges from emerging technology companies and family-run SMEs to large corporations, as well as private equity, and venture capital funds. YPOG is one of the leading advisors for venture capital, private equity, and fund structuring in Germany. The firm and its partners have been recognized nationally and internationally by JUVE, Best Lawyers, Legal 500, Focus, Chambers and Partners as well as Leaders League. Today, YPOG has more than 120 experienced lawyers and tax specialists and a notary, in three offices, located in Berlin, Hamburg, and Cologne.
