Berlin - A YPOG-Team led by Dr. Frederik Gärtner provided comprehensive legal and tax advice to Pepper.com (Pepper) on the business combination with Global Savings Group (GSG). The merger of Europe’s leading shopping recommendation and rewards company GSG with the world’s largest shopping community Pepper marks the biggest transaction in the industry in 2022 and creates a European Champion with a global footprint.
Together, GSG and Pepper will form a multinational tech company empowering shoppers in more than 20 markets to make more confident shopping decisions. GSG and Pepper will jointly operate the world’s largest shopping community, recommendation and rewards platform connecting brands and retailers with consumers across more than 2bn purchase journeys annually.
The complex transaction was carried out as a business combination, including asset and share deals involving various jurisdictions. YPOG as lead counsel coordinated several local counsel in the relevant jurisdictions.
GSG and Pepper both are market leaders in their fields of shopping rewards, deals and shopping advice and expanded their solutions and services through strategic acquisitions and sustainable growth. After the 2018 takeover of the UK loyalty specialist Pouch, GSG acquired the leading French and German cashback brands iGraal and Shoop in 2020 and 2021. Pepper has always shared GSG’s ambition to consolidate the fast-growing market in the sector and has since 2014 expanded into 12 markets. Today, Pepper operates market-leading social commerce platforms such as Dealabs, hotukdeals and mydealz. Together, GSG and Pepper will continue to develop shopping solutions and services to constantly drive future growth in current and new markets and verticals.
Dr. Frederik Gärtner (Lead, M&A/Corporate, Berlin), Partner
Stefan Richter (Tax, Hamburg), Partner
Ann-Kristin Lochmann (Tax, Hamburg), Associated Partner
Dr. Benedikt Flöter (IP/IT, Berlin), Associated Partner
Matthias Kresser (Finance, Hamburg), Associated Partner
Dr. Ferdinand Cadmus (M&A/Corporate, Hamburg), Senior Associate
Alexander Sekunde (M&A/Corporate, Berlin), Associate
Roman Schäle (M&A/Corporate, Berlin), Associate
Melisa Keme (M&A/Corporate, Berlin), Associate
Anna Eickmeier (IP/IT, Berlin), Senior Associate
Lukas Schmitt (Tax, Hamburg), Associate
ROCAN (Düsseldorf): Dr. Timo Angerbauer (Antitrust Law)
PWWL (Berlin): Eckbert Müller, Teresa Gabele (both Labour Law)
Viguie Schmidt & Associes (Paris): Louis Chenard (M&A)
Flichy (Paris): Charlotte Michaud (Labour Law)
Fladgate (London): Howard Watt (M&A)
Lawson Lundell (Vancouver): Leonard Glass, Rosa Magistrale (M&A/Corporate)
Pepper.com is the world's largest shopping community. From its headquarter in Berlin and offices in Guadalajara, London, Lyon and Winnipeg, the Pepper Media Holding operates market-leading social commerce platforms such as Dealabs, hotukdeals and mydealz which are used by 25 million consumers per month and influences 12,000 purchase decisions per minute. The company was founded in 2014 by Fabian Spielberger and Paul Nikkel.
GSG is Europe’s largest shopping rewards company with an international footprint across more than 20 markets. The company’s goal is to empower consumers to get more out of life by providing them access to best savings, cashback, deals, product inspiration, reviews and other digital shopping services. Founded in 2012 and headquartered in Munich, GSG employs more than 700 employees in 12 offices across the globe.
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